Google Insights and Entering the Market

Entering the market should not be taken lightly. Google offer many tools for website builders. The newest is Google Insights for Search.

Region:
When you are entering a new market you enter the region, along with the specific category of your niche. This gives you the data of where the greatest interest is of your niche. You can do this over a broader area such as countries as well.

I entered diets and losing weight. These are those top results:

Top sub regions for diets+losing weight
Sub region
West Virginia 100
Mississippi 90
Arkansas 89
Alabama 85

Top Cities for diets+losing weight City
Orlando 100
Atlanta 99
Tampa 96
Phoenix 93

Top Searches related to diets+losing weight
diet 100
weight loss 35
lose weight 25

Top rising searches related to diets+losing weight
ulcer diets
purina veterinary diets
Nutrisystem

Geographic Distribution:
Using this tool you can determine where the customers are and how the topic of interest is distributed across certain areas.

Categories:
With this you can take your niche and condense the information. You can find this within days if you wish.

Seasonality:
This is important depending upon your product as different ones sell better at different time. With this you can plan ahead.

Examine Seasonality:
When do consumers look for certain consumables or terms?

Advertising Areas:

Choosing Advertising Messages:
Enter your messages into Insights. These are your features. You are entering these to determine which ones give the most distinctions for advertising purposes. This is most helpful in your marketing efforts.

Creating Brand Associations:
You must know your competition and their brands. What is the world looking for? Enter your search terms, dates, and locations. Looking at you competition and what they are offering can assist you in your own advertising.

Google Insights has a lot to offer besides the advertising arena. I have started using it on a regular basis now as part of my marketing tools but it is wonderful to assist those just starting out.

Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info