Your Keywords are Number 1!!
Use targeted keywords and take them to design your web pages around them using a 6% ratio. Long tail keywords for SEO are the ones that work the best. If possible incorporate them in your Title Page as well.
Your Content
Have good quality content. No fluff! Write articles and post them. Information is what drives the search engine. Always update your website on a weekly basis for maximum SEO. Products and informative articles that are on topic to your niche combined with your keywords equal higher rankings.
Article Marketing
Write articles and submit them to several places such as Ezine Articles, GoArticles, Articles Plus, Hubpages, and Squidoo. In the resource box, where available, add your links along with the description of what you offer .Don’t forget to use the power of social sites as well. Many places allow you to post your articles. Use the power of RSS feeds to add more exposure. Have your articles be informative with current up to date topics. Your word count needs to be at least 300 to 500 words. Check each site for their requirements.
Link Building
Use niche related sites to build backlinks that are related to your specific keywords. Be careful of your anchor text so that you links are clickable.
Google Analytics
Analytics is the measurement of those that visit your website. The reason that I have included this in here is because it is imperative for you to use this to increase your sales, visitors, and SEO. I decided to describe all factors that are of greatest importance here.
What do your customers do when they visit your website? Using this information can increase your sales and SEO rankings.
Where are they coming from? Understanding this will guide you in your niche efforts.
Are they returning? You need to use different technique in this process and if you are not receiving returning visitors, then you need to reexamine you SEO factors.
What actions are the visitors taking? Develop ideas and determine what goals you want to achieve. Follow through with a plan.
Keywords, Again Your Number 1!!! If your keywords are not producing results go back to the beginning and rework the process.
Author:
Sandi Baker
http://letusgetitdone.info
Thursday, September 25, 2008
Saturday, September 13, 2008
Website for Less Than $40.00!!
Did my headline grab your attention? I know your thought is really how much is this going to cost me? I am going to go through all of the costs and break it down for you. Yes, you can start out for less than $40.00!!
Starting out isn’t as difficult as you may think. So how did I go about it and how do you do the same thing?
Find Your Niche
Determine what you want to do. Do you have something in mind or a product that you already have? Maybe you have a service or plan to do drop shipping.
Find Your Keywords
Use keywords that describe your niche with this free tool: http://adwords.google.com/select/keywordToolExternal.
From there you can find the Approx Avg Search Volume. Use that header to search Google and determine a success potential ratio for your keywords. You want to concentrate on the highest ratio.
Establish Your Domain
I used GoDaddy. They have a great plan and building web pages is a breeze. Now you may only want to register a domain depending upon what your final plan is. I recommend developing your website and also going further along with other techniques which I will mention later.
Use your keywords and create a catchy domain name. Go for a .com, .net, or a .info. With GoDaddy the domain name is $9.99 or less and the website is $4.49. The hosting is included.
Selling Products
Many places where you set up your website allows a shopping area for you potential clients to purchase your wares. Here is where you will add your product pictures and descriptions. There you can determine how they will be delivered and the payment options.
Once again with plan that I have, the process went very smoothly. Setting up my shopping area went quickly and they set up PayPal for you. The cost for this is $9.49.
Blogs
I recommend going with Word Press Blog This is free and Google loves blogs. Install Free Word Press plug in “All in One SEO Pack” by Michael Torbert. You can host your own blog at Wordpress.
There are more options to add which can increase your total but start out with the basics and get your feet wet. In most cases this will be all that you need. If not, you can always add on.
See that wasn’t that hard, was it?
Note: Prices as of September 13, 2008
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
Starting out isn’t as difficult as you may think. So how did I go about it and how do you do the same thing?
Find Your Niche
Determine what you want to do. Do you have something in mind or a product that you already have? Maybe you have a service or plan to do drop shipping.
Find Your Keywords
Use keywords that describe your niche with this free tool: http://adwords.google.com/select/keywordToolExternal.
From there you can find the Approx Avg Search Volume. Use that header to search Google and determine a success potential ratio for your keywords. You want to concentrate on the highest ratio.
Establish Your Domain
I used GoDaddy. They have a great plan and building web pages is a breeze. Now you may only want to register a domain depending upon what your final plan is. I recommend developing your website and also going further along with other techniques which I will mention later.
Use your keywords and create a catchy domain name. Go for a .com, .net, or a .info. With GoDaddy the domain name is $9.99 or less and the website is $4.49. The hosting is included.
Selling Products
Many places where you set up your website allows a shopping area for you potential clients to purchase your wares. Here is where you will add your product pictures and descriptions. There you can determine how they will be delivered and the payment options.
Once again with plan that I have, the process went very smoothly. Setting up my shopping area went quickly and they set up PayPal for you. The cost for this is $9.49.
Blogs
I recommend going with Word Press Blog This is free and Google loves blogs. Install Free Word Press plug in “All in One SEO Pack” by Michael Torbert. You can host your own blog at Wordpress.
There are more options to add which can increase your total but start out with the basics and get your feet wet. In most cases this will be all that you need. If not, you can always add on.
See that wasn’t that hard, was it?
Note: Prices as of September 13, 2008
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
Wednesday, September 10, 2008
Excel Above Your Competition In Digital Products
Digital products are a great consumable as your customer can access their purchase immediately. In this day and age everyone wants things right away. So this way they have it right away. Whether it is an ebook, an MP3 or software, it is in their hands as soon as the purchase is complete.
The question arises though as to how to arise above the other marketers out there with digital products that are similar, or the same. What do you do to stand above the crowd and rake in the sales? There are numerous alternatives. So let us explore them.
PLR Products
Most of us know about PLR products (Private Label Rights) and how we can take these and make them our own. Always check the rights first! Now take the product and make it your own. Remove passages, and add to it. Update facts and figures. Change the cover. Don’t forget to add your links inside of the product.
Rebrand
There are many products that you can rebrand. Some allow you to change them around as well. Watch for them. Most of them contain the rebrander inside of them. You will have the ability to add you information and links inside of the item. It will have your name on it.
Now some of them will be through an affiliate program. Don’t let that stop you. That is a chance for you to make money as well, but the best bet is for you to make it your own and have the ability to sell it and keep all of the profits.
Make Your Own Product
Do you have a special skill in creating software or a similar item? Take a product and look at it closely. Can you improve upon it? Be creative here. There are many ways that you can do this. You can create reports and bundle them as an example. Take a survey of your customers and ask them what they are looking for to get some suggestions.
Write A Book
Many of us can a write a book on our particular niche or an aspect of it. Take your knowledge and apply it here. You can do some research on certain topics to aid you in this process. The internet is full of articles and books for you to gain more proficiency on your topic.
When you have it finished you can do several things. You can publish it in PDF form. I suggest copywriting it first! Another way is to put into a physical form. Amazon has a great program to do that. You pay a flat fee for set up and then a minimal fee (for printing, etc.) for each order placed. The revenue is very good. Their service is the best that I have found, (after extensive research). They deliver the best service and overall value.
When you have products of your own your name is on them and no one else’s. If you have made the product and thus created it, it is unique and no one else has it. This makes it more desirable and worthwhile for the consumer.
Author:
Sandi Baker
http://letusgetitdone.info
The question arises though as to how to arise above the other marketers out there with digital products that are similar, or the same. What do you do to stand above the crowd and rake in the sales? There are numerous alternatives. So let us explore them.
PLR Products
Most of us know about PLR products (Private Label Rights) and how we can take these and make them our own. Always check the rights first! Now take the product and make it your own. Remove passages, and add to it. Update facts and figures. Change the cover. Don’t forget to add your links inside of the product.
Rebrand
There are many products that you can rebrand. Some allow you to change them around as well. Watch for them. Most of them contain the rebrander inside of them. You will have the ability to add you information and links inside of the item. It will have your name on it.
Now some of them will be through an affiliate program. Don’t let that stop you. That is a chance for you to make money as well, but the best bet is for you to make it your own and have the ability to sell it and keep all of the profits.
Make Your Own Product
Do you have a special skill in creating software or a similar item? Take a product and look at it closely. Can you improve upon it? Be creative here. There are many ways that you can do this. You can create reports and bundle them as an example. Take a survey of your customers and ask them what they are looking for to get some suggestions.
Write A Book
Many of us can a write a book on our particular niche or an aspect of it. Take your knowledge and apply it here. You can do some research on certain topics to aid you in this process. The internet is full of articles and books for you to gain more proficiency on your topic.
When you have it finished you can do several things. You can publish it in PDF form. I suggest copywriting it first! Another way is to put into a physical form. Amazon has a great program to do that. You pay a flat fee for set up and then a minimal fee (for printing, etc.) for each order placed. The revenue is very good. Their service is the best that I have found, (after extensive research). They deliver the best service and overall value.
When you have products of your own your name is on them and no one else’s. If you have made the product and thus created it, it is unique and no one else has it. This makes it more desirable and worthwhile for the consumer.
Author:
Sandi Baker
http://letusgetitdone.info
Profitable Selling Digital Products
Digital products sell very well over the internet. You can use squeeze pages to entice people and have them download them immediately. They can also be used on your website for sales with ease. Your clients will find it convenient to access their purchase right away. In this day and age everybody likes to have things right away!
In a previous article that I wrote, “Easy Successful Sales with Ebay”, the topic in which I spoke about, was taking these digital products and turning into physical products. These types are great for selling on places on ebay and many other places giving you many other avenues of income. I invite you to take a look at that article so you know how to do this. It is a simple process that has great rewards.
Now let us take all of the above and profit further. Make the digital or physical products better sellers!
Add Bonuses
For added value insert bonuses such as reports or other books. You can add another ebook to a digital product. If you have a physical product, add another physical book or report within it. You could also add a link within it to the free ebook or report.
Courses
Does your website offer free courses? This is another great opportunity! Add the link to where they would sign up for them.
Add a Membership Bonus
This type of bonus is two fold as it is a bonus to the consumer. They are receiving something and it is a great promotional tool for you!
Now advertise these bonuses. You are adding value to the main product. Last but not least, always include your links in any products.
Now let’s take it a step further and increase your future sales.
Add Your Link
Insert the link to your website. I stated this above but this is something that you must do. To do this properly you should start off with your main title and statement. Tell them why they need to visit your site.
Insert Product Links
Here you want to show related items that the customer would be interested in, within the same or slightly higher price range. Show pictures and descriptions of the products.
Newsletter
Insert the link to your newsletter. When they sign up you will then have a new subscriber.
Adding these links will create the opportunity for many future sales. Don’t overlook this tactic.
Now you can take either a digital or physical product and turn them into a better seller!
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
In a previous article that I wrote, “Easy Successful Sales with Ebay”, the topic in which I spoke about, was taking these digital products and turning into physical products. These types are great for selling on places on ebay and many other places giving you many other avenues of income. I invite you to take a look at that article so you know how to do this. It is a simple process that has great rewards.
Now let us take all of the above and profit further. Make the digital or physical products better sellers!
Add Bonuses
For added value insert bonuses such as reports or other books. You can add another ebook to a digital product. If you have a physical product, add another physical book or report within it. You could also add a link within it to the free ebook or report.
Courses
Does your website offer free courses? This is another great opportunity! Add the link to where they would sign up for them.
Add a Membership Bonus
This type of bonus is two fold as it is a bonus to the consumer. They are receiving something and it is a great promotional tool for you!
Now advertise these bonuses. You are adding value to the main product. Last but not least, always include your links in any products.
Now let’s take it a step further and increase your future sales.
Add Your Link
Insert the link to your website. I stated this above but this is something that you must do. To do this properly you should start off with your main title and statement. Tell them why they need to visit your site.
Insert Product Links
Here you want to show related items that the customer would be interested in, within the same or slightly higher price range. Show pictures and descriptions of the products.
Newsletter
Insert the link to your newsletter. When they sign up you will then have a new subscriber.
Adding these links will create the opportunity for many future sales. Don’t overlook this tactic.
Now you can take either a digital or physical product and turn them into a better seller!
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
Monday, September 8, 2008
Google Insights and Entering the Market
Entering the market should not be taken lightly. Google offer many tools for website builders. The newest is Google Insights for Search.
Region:
When you are entering a new market you enter the region, along with the specific category of your niche. This gives you the data of where the greatest interest is of your niche. You can do this over a broader area such as countries as well.
I entered diets and losing weight. These are those top results:
Top sub regions for diets+losing weight
Sub region
West Virginia 100
Mississippi 90
Arkansas 89
Alabama 85
Top Cities for diets+losing weight City
Orlando 100
Atlanta 99
Tampa 96
Phoenix 93
Top Searches related to diets+losing weight
diet 100
weight loss 35
lose weight 25
Top rising searches related to diets+losing weight
ulcer diets
purina veterinary diets
Nutrisystem
Geographic Distribution:
Using this tool you can determine where the customers are and how the topic of interest is distributed across certain areas.
Categories:
With this you can take your niche and condense the information. You can find this within days if you wish.
Seasonality:
This is important depending upon your product as different ones sell better at different time. With this you can plan ahead.
Examine Seasonality:
When do consumers look for certain consumables or terms?
Advertising Areas:
Choosing Advertising Messages:
Enter your messages into Insights. These are your features. You are entering these to determine which ones give the most distinctions for advertising purposes. This is most helpful in your marketing efforts.
Creating Brand Associations:
You must know your competition and their brands. What is the world looking for? Enter your search terms, dates, and locations. Looking at you competition and what they are offering can assist you in your own advertising.
Google Insights has a lot to offer besides the advertising arena. I have started using it on a regular basis now as part of my marketing tools but it is wonderful to assist those just starting out.
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
Region:
When you are entering a new market you enter the region, along with the specific category of your niche. This gives you the data of where the greatest interest is of your niche. You can do this over a broader area such as countries as well.
I entered diets and losing weight. These are those top results:
Top sub regions for diets+losing weight
Sub region
West Virginia 100
Mississippi 90
Arkansas 89
Alabama 85
Top Cities for diets+losing weight City
Orlando 100
Atlanta 99
Tampa 96
Phoenix 93
Top Searches related to diets+losing weight
diet 100
weight loss 35
lose weight 25
Top rising searches related to diets+losing weight
ulcer diets
purina veterinary diets
Nutrisystem
Geographic Distribution:
Using this tool you can determine where the customers are and how the topic of interest is distributed across certain areas.
Categories:
With this you can take your niche and condense the information. You can find this within days if you wish.
Seasonality:
This is important depending upon your product as different ones sell better at different time. With this you can plan ahead.
Examine Seasonality:
When do consumers look for certain consumables or terms?
Advertising Areas:
Choosing Advertising Messages:
Enter your messages into Insights. These are your features. You are entering these to determine which ones give the most distinctions for advertising purposes. This is most helpful in your marketing efforts.
Creating Brand Associations:
You must know your competition and their brands. What is the world looking for? Enter your search terms, dates, and locations. Looking at you competition and what they are offering can assist you in your own advertising.
Google Insights has a lot to offer besides the advertising arena. I have started using it on a regular basis now as part of my marketing tools but it is wonderful to assist those just starting out.
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
Friday, September 5, 2008
Google’s Ranking System
Google is the number one search engine. Are you aware of the technology aspect behind its ranking system? Fully understanding all of their principles is important to understand the ranking system.
The nucleus of their technology involving their methodology is devised for the field of Information Retrieval. This system is a foundation of mathematics, library science, information science, cognitive psychology, information architecture, linguistics, statistics, and physics.
How this retrieval system works is by the searcher requesting the information. The data requested is provided through a software agent that actually pushes that requested information.
The retrieval system may use a full test logical view but in most cases reduces it with a set of keywords. This is done with a process of exclusion of stop words, and the use of stemming, and by identifying noun groups.
Note that when this retrieval database is set up, it works in this manner:
The documents are ranked by relevance’s
Then by useful information
Then by a subset seen as of interest
This system is basically for ease of retrieving information and not being overloaded by it. This gives Google their groundwork for the formula which they have built on top of, link structure and numerous other innovations.
There are three components of the search process:
1. The first being the crawling and indexing of the pages but there are other important aspects. Another component is to understand a users search and the important concepts of their particular search even though they many not be obvious. In other words if you were looking for something specific with a place. The search result would pull up the homepage of that site even though the name was not mentioned in the title page.
Google makes other distinctions regarding wording and your updated information.
2. Best in-class spelling suggestion system asks if you meant a certain spelling to clarify what you are looking for.
Advanced synonyms system- The synonyms of the queries is related to where a user asks for an item such as dresses for a wedding, and automatically the results are wedding gowns.
Very strong concept analysis system-The algorithms understand what the user is looking for to return the results that they are looking for. There is differentiation in place and particulars in the search.
3. Google understands its users and localities. The results that a user is looking for is on “best locally relevant results served globally”.
Another feature is for those that have Google accounts and are actually logged into them while searching. While doing a query they “tailor” the results to the user.
Finally there is the Cross Language Information Retrieval technology. This translates language of another into English.
While word frequency and page structure always comes into play we may not think about all of the technology behind how the entire process works. It is important to understand this and Google’s philosophies.
End Note: Amit Singhal. Official Google Blog, July 22, 2008.
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
The nucleus of their technology involving their methodology is devised for the field of Information Retrieval. This system is a foundation of mathematics, library science, information science, cognitive psychology, information architecture, linguistics, statistics, and physics.
How this retrieval system works is by the searcher requesting the information. The data requested is provided through a software agent that actually pushes that requested information.
The retrieval system may use a full test logical view but in most cases reduces it with a set of keywords. This is done with a process of exclusion of stop words, and the use of stemming, and by identifying noun groups.
Note that when this retrieval database is set up, it works in this manner:
The documents are ranked by relevance’s
Then by useful information
Then by a subset seen as of interest
This system is basically for ease of retrieving information and not being overloaded by it. This gives Google their groundwork for the formula which they have built on top of, link structure and numerous other innovations.
There are three components of the search process:
1. The first being the crawling and indexing of the pages but there are other important aspects. Another component is to understand a users search and the important concepts of their particular search even though they many not be obvious. In other words if you were looking for something specific with a place. The search result would pull up the homepage of that site even though the name was not mentioned in the title page.
Google makes other distinctions regarding wording and your updated information.
2. Best in-class spelling suggestion system asks if you meant a certain spelling to clarify what you are looking for.
Advanced synonyms system- The synonyms of the queries is related to where a user asks for an item such as dresses for a wedding, and automatically the results are wedding gowns.
Very strong concept analysis system-The algorithms understand what the user is looking for to return the results that they are looking for. There is differentiation in place and particulars in the search.
3. Google understands its users and localities. The results that a user is looking for is on “best locally relevant results served globally”.
Another feature is for those that have Google accounts and are actually logged into them while searching. While doing a query they “tailor” the results to the user.
Finally there is the Cross Language Information Retrieval technology. This translates language of another into English.
While word frequency and page structure always comes into play we may not think about all of the technology behind how the entire process works. It is important to understand this and Google’s philosophies.
End Note: Amit Singhal. Official Google Blog, July 22, 2008.
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
Linking with Directory Submissions
Not only should you submit to the search engines but you need to use directories. Using these is an excellent way to build your links as well as increase your rankings. I am going to discuss the different types of directories as well as give you a list of them.
There are free directories and paid ones. The paid ones last longer and the free ones are deleted after about a year. You also need to keep in mind though the latest news from Web Pro News as of August 20, 2008, which is that Google is “targeting paid link directories deemed to be in violation of the search engines quality guidelines.” Some of those included are Aivia, Alive, Big Web Links, ewebpages, Directory Dump, Elegant Directory, and Biz-Dir.
Aviva is one of the best paid directories to use but in light of the newest news I would recommend these. I use them and have had good results:
Yahoo! Directory
Best of The Web
Business.com
Then there are the free directories. These are very worthwhile and should be used as well. Just make sure that you resubmit them every eleven months.
Open Directory
Search Sight
Web World
Domain
World Site Index
Domaining.in
Mahalo
Don’t stop there. Look for niches. Go to the search engines for your potential niche. Use Yahoo, Google, MSN, and Dogpile. For your selections, use the top for results. I always look for the areas of my products and the classes that I offer.
Page Ranking
Ranking high in the search engines is everyone’s goal. I strive for it everyday always working on my text, descriptions and Meta tags. However you need to know how many links you have. To do this you need to go to Yahoo Site Explorer.
You must have a Yahoo account to use this but it is very worthwhile. The next thing to do is sign in. It will show you all of your feeds. On the right hand side there is a column to authenticate it, click on that. It will take you to another page. Follow the directions. It is a simple process.
Now get to work and submit to directories and more links going. Raise yourself higher in the search engines.
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
There are free directories and paid ones. The paid ones last longer and the free ones are deleted after about a year. You also need to keep in mind though the latest news from Web Pro News as of August 20, 2008, which is that Google is “targeting paid link directories deemed to be in violation of the search engines quality guidelines.” Some of those included are Aivia, Alive, Big Web Links, ewebpages, Directory Dump, Elegant Directory, and Biz-Dir.
Aviva is one of the best paid directories to use but in light of the newest news I would recommend these. I use them and have had good results:
Yahoo! Directory
Best of The Web
Business.com
Then there are the free directories. These are very worthwhile and should be used as well. Just make sure that you resubmit them every eleven months.
Open Directory
Search Sight
Web World
Domain
World Site Index
Domaining.in
Mahalo
Don’t stop there. Look for niches. Go to the search engines for your potential niche. Use Yahoo, Google, MSN, and Dogpile. For your selections, use the top for results. I always look for the areas of my products and the classes that I offer.
Page Ranking
Ranking high in the search engines is everyone’s goal. I strive for it everyday always working on my text, descriptions and Meta tags. However you need to know how many links you have. To do this you need to go to Yahoo Site Explorer.
You must have a Yahoo account to use this but it is very worthwhile. The next thing to do is sign in. It will show you all of your feeds. On the right hand side there is a column to authenticate it, click on that. It will take you to another page. Follow the directions. It is a simple process.
Now get to work and submit to directories and more links going. Raise yourself higher in the search engines.
Author:
Sandi Baker
http://letusgetitdone.info
http://shop.letusgetitdone.info
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